Technology is a curious concept.
What we deem as OLD and OBSOLETE was once a technological marvel.
Every day, someone is creating something NEW to replace something OLD. Some companies release a new phone model and start working on the next generation the very next day.
We are always CHANGING, always EVOLVING, always ADVANCING in technology. But is it for the best?
For the most part, yes, it is. But it has its drawbacks.
People are always looking for the easiest way to do a task. We know that EASY doesn’t always work.
Let’s use Facebook ads as an example.
The Facebook algorithm is one of the SMARTEST out there. Marketers love how you can allow the algorithm to do most of the heavy lifting. But AUTOMATION is a double-edged sword.
The algorithm is doing the work, but at the same time, you are letting it control EVERYTHING. It knows WHAT your audience is searching for online. But does it understand WHY?
Remember, use technology for your business as an ENABLER, not as a SOLUTION.
Advertising is a relationship between you and the audience. ENGAGEMENT in social media is something most marketers take for granted.
Take the time to UNDERSTAND and COMMUNICATE with your audience. Don’t just let the algorithm do all the work.