Share this Episode:
Share on facebook
Share on twitter
Share on linkedin

How To Turn Facebook Paid Traffic Into Evergreen Communities & Huge ROI With Abtin Masseratagah | FSS04

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

In today’s episode, we have invited Abtin Masseratagah, CEO of Northrn Mo. digital marketing agency. Abtin is an influencer marketing genius that has been featured in numerous publications like Forbes, Huffington Post, and Entrepreneur magazine. If you want to learn how he generates over 25 million engagements per day, listen in and take note as we discuss How to Turn Paid Traffic into Evergreen Communities.

Show Notes:

[3:35] Why do you focus on building communities, and what is the philosophy behind that?

[7:22] Is it possible to maintain an app for your business, and what kind of content would you need to create?

[12:52] How do you create a community that will continually use your app, and how do you do that using Facebook?

[18:55] How much does it cost to create and maintain an app, and how do you use it to your advantage?

[27:21] What is your advice to agency owners or businesses that have never created an app?

[34:30] What are your final words of wisdom to the listeners?

 

Transcript:

Intro

If I could give you just a little bit of a hint about what you’re about ready to hear with Abtin today, it’s going to blow you away. It’s about how the old your marketing campaigns, especially your paid campaigns, should be funneling into your own community, where you don’t have to pay over and over again, and you make your own rules in terms of how easy it is to communicate, especially with push notifications that come right to the phone. Stay tuned, you are not going to want to miss this.

 

As a small reminder to my incredible audience, please leave me a review and hit that subscribe button. Your support helps this podcast get into more ears. Thanks in advance.

 

You’re listening to the Facebook Sales Secrets podcast hosted by Steve MacDonald from LeadKlozer, where we interview digital agency owners on their insider secrets to the successes they create for their clients through the Facebook marketing ecosystem. Tune in for the cutting edge tips, tricks, nuances, and tools that will take your Facebook campaigns to the next level. Now, here’s your host, Steve MacDonald.

 

Steven

Hey everyone, Steve MacDonald here, founder and CEO of LeadKlozer. Welcome to the Facebook Sales Secrets podcast. We’ve got an amazing guest in Abtin here today. Abtin, I’m going to read off just a few of your accomplishments. One starting a business at 14, and you’re 26 now, but I mean, it’s incredible, Forbes, you’ve been in Forbes, and Huffington Post, Entrepreneur Magazine, you’ve gotten over 30 million followers in growth over the last decade, for you and your clients, over 100 million in sales. And we were just riffing back and forth like, like, Hey, we should start a recording because we were just, we were saying so many great things that you were saying that I want everybody to hear here. So with that, and maybe just a short intro, if you want to beyond what I just said there. And let’s get, let’s get down. Let’s talk about building communities, taking our paid traffic from our Facebook ad campaigns, and building communities and why that’s so important.

 

Abtin

For sure, yeah. Hey, thanks so much for having me on the, on the show. My name is Abtin Masseratagah, I’m based out of Toronto. I’ve been doing digital for quite a while now. And I’m a very big believer in building communities and many other things. Yeah, we Yeah, it’s it’s, it’s been a really cool journey since I was a kid. And you kinda do it for fun as a hobby on the side and then kind of go to university and realizing, wow, this is something I can, I’m actually really good at and something I can kind of make to a full-time career. So kind of, it’s been great. It’s been great. Thanks. Thanks again for the kind words.

 

Steven

And you’re also, you are a guest lecturer at the university, and it’s one of the most prestigious, not the most prestigious university in all of Canada. Is that right?

 

Abtin

Yeah, so I guest lecture quite frequently at Schulich Business School and quite a few other universities across Canada. I just love to help in any type of way, especially with the education field, because I know a lot of, a lot of postgraduate areas aren’t really discussing too much on digital. And I feel like it’s a very strong thing that is gonna, it’s gonna help the students in the future.

 

Steven

Well, fantastic. Just in the conversation, we were having, as an agency owner, myself, and you have a lot of incredible points of view in terms of how to run an agency, but how to get really good results for your clients, right? That’s what we’re all here for, right? That’s where we get paid. So let’s talk a little bit about that subject of building communities, right? And why you focus on that and what kind of returns do you get and what your philosophy on it, just, let’s download.

 

Abtin

Yeah, for sure. So I’m very big on building communities in a sense that, where can we build a community, where can we build as many communities because at the end of the day, I look up to Barstool in a lot of ways. A lot of those of you who might not know Barstool, Barstool Sports, is they virtually covered just about everything, their whole thing comes off as all these different pages that lead so much information and so much knowledge. And on the side, they show off all their merch and all their products and that kind of stuff. And that’s kind of like the platform that I believe a lot of people should try to turn their business to in some type of way. Because the end of the day as, as these new laws come in, and as iOS 14 comes out, and all these new ways to retarget are, all these old ways to retarget are kind of getting washed away in some senses. How do we focus on that top of funnel to bring in all these new users and retain them in our own communities. A lot of like, most famous one is obviously email marketing. A lot of people know the power of that. But coming up next is SMS is definitely a very powerful one. One of my favorite ones by far is building blog areas within your websites that people are naturally coming back to those areas. And you’re getting all these free writers writing different things, as well as having your own professional writers in there. But another one that’s definitely very underrated is having your own iPhone and Android app. There’s a great company called TapCart T-A-P-C-A-R-T dot com I don’t work for them, I don’t get paid from them. But I’m very, very, very big on them. I have a couple of friends over there. So I love to send as much, as many as many people over there because you can have your own app in a way that a lot of people know in the sense that when you’re growing email, email lists, SMS lists, it gets more and more expensive to manage and to send out all of those blast. But if you can have your own iOS or Android app, what a lot of people don’t know is this push notifications are actually entirely free, you’re just paying the monthly plan. So when you have your own app, it only costs about 100 bucks a month to have and it’s legitimately in the iOS app store, you should search your brand’s name, that app comes up. So for example, FashionNova is on their, Chubbies is on their, Marshmello is on their, Figs. It’s they’re all based on TapCart. So what you can do is you can have this app, it adds a lot of social proof to your brand, especially if you are a newer brand, and you’re kind of like in that stage of Hey, we don’t really have that many Ig followers, why should, why would people trust my brand? If people see that you have your own app in the Android store or the iOS store, they’re just gonna be like, wow, this is gotta be a credible brand because the average consumer thinks Wow, they spent 50 to 100 grand plus to build this app, right? But the reality is you, you did a block builder on the backend of Shopify for as low as 100 bucks. And now when you set up those people in the push notifications area, you can blast them with whatever you want, essentially as often as you want, but obviously you want to, you want to be careful with it. Something else that’s very important in that sense that I like to do is in the idea of like building a real platform. It’s like why should people download your app, right? So what I like to do with that is how can you provide real content, whether you’re a brand, that is about birds, you want to show off different types of birds, and just have people download your app to the look at birdsa nd once in a while you are pushing them on, Hey, you should buy this stuff. Or hey, check out this discount because if, let’s be honest, nobody has the H&M, H&M app or Zara app? Because what are you getting out of it outside of I could do shop? There’s no real, there’s no real substance, or any content within it that I can absorb for, for myself on a regular basis that I’ll want to absorb outside of, Okay, I have some money, let’s let’s spend some money now, right? So it’s the idea of how can you, how can you provide more content for absolutely free and retain that user and create that, those those communities that people will naturally come back to, that you’ve now built essentially, this massive billboard that is ever growing, that you can toss up things on it whenever you want.

 

Steven

So I think everybody would love like, drool and be like, oh, myself and the clients onto an app like wouldn’t it be so cool. But when you talk about content, then I think everybody kind of like fear factor goes up. And all of a sudden, it’s like, well, do I really have something to share on an app, right? Who would actually download my app in order to access or is that, that be something we shouldn’t be fearing?

 

Abtin

Yeah, I mean, there’s endless places online that you can get content from. So like, if we go, let’s go to like the absolute low end and the easiest way to go about it, you can go to a website called Pexels P-E-X-E-L-S it’s very, it’s very much like Unsplash a lot of people know about for copyright, for images and that kind of stuff. So you can naturally get content from there. You can also source tons of VAs from Upwork.com. And you can get some people who were working for really low rates and really good rates for all over the world. And just have them be making your content for you. Even going past that, you can get into different things. So like one of my clients runs a pet brand. And what they do is they added a rate my pet section to the website. So now they have constant people sending in rate my pets, because they’ve added it to all their email templates, and everywhere else on the website. So they have this constant flow of free, free content. And a lot of people think content has to come from Oh, I gotta hire my own photographer, I got to get a videographer, getting all this content creators and I’m going to end up spending so much money on it. But the end of the day content is the number one thing that you’re going to need, especially as all this stuff gets harder and harder. But the reality is, you can get a ton of free content from all over the internet, from your own audience as it continues to build, like you can make a Facebook group dedicated to let’s say you have a dog brand, make a Facebook group where people can just share their dogs and like, you’ll be able to just kind of share all that stuff anywhere you want. There’s just endless ways to get free content or even cheap content that a lot of people don’t know about. And my favorite is sourcing it from your own community as it grows, you’ll get more and more of it. As well as just from, you can get some really, really great priced people Upwork from across the world.

 

Steven

So it seems really intuitive, right? Like, pictures, people love their pets, right? And sharing of the dogs or cats or birds. If you’re like, say a business to business company or something like that and you don’t have like the warm, fuzzy pet pictures. Would it still work, right?

 

Abtin

Yeah. So something I love to do in that sense is, majority of the brands that I’ve worked with, and even brands who’ve come on to work with us and who kind of want a system strategy. They’re like, they’re, they asked that exact question. They’re like, I don’t have a cause, like, I just sell, let’s say hammers, in this case, like there’s I just sell hammers like what can I provide content wise there. And let’s take, let’s take the the use of hammers and specific like what you could use, you could find ways to add home improvement. So you can send people DIY guides on that kind of stuff, you could hire one youtuber to be like, hey, we’ll pay you half of the AdSense commission and we’ll push out your stuff, because we’re spending money on the ad marketing in this sense. And you can strike some really, really good deals with a lot of different people, if you’re the one who’s spending the money on the marketing and growing the brand out anyways. Now they’re just making money, doing what they love and making, making those videos that they love. But you can kind of take it in a full other direction if you want and kind of just find a charity or like something to work with, in that sense. Like I have some really great friends over at EcoDrive. And what they did was they created a brand that you can donate 45 cents, and we’ll go plant a tree for you. So if you’re really wanting to donate like $4.50, for every order that you’re getting, you’re gonna have 10 trees planted. And now you have a mission that your brand is also working behind that you can then go and promote because the end of the day, if I go to Home Depot, and I see two hammers, I see they both cost 20 bucks to go through the exact same thing. I’m gonna look about them and be like, hey, this one’s planning 10 trees, this was not really doing anything. Let’s try to save the world with a little bit if it’s going to do the exact same thing at the end of the day. So a lot of the brands that we end up working with even b2b brands, they’ll pair up with some type of charity in some type of way to give back. And then that just adds a lot of content because if they start becoming passionate about that, and they’re sharing that information, like let’s say they went and donated enough to plant 10,000 trees, this hammer company, they can now send some massive email out saying like, hey, check it out this sort of stuff. They get the real content from it. They’re like, look, this is where that stuff actually went is different. So you actually made, and kind of so on and so forth. I was just about finding the right thing for the right, the right thing, like maybe tree planting for hammers isn’t the thing you want to go after. But you can definitely find the right, the right donation brand for, for any, any company and get content in that sense.

 

 

Steven

Yeah, and making people you know, people, they want to do business, not with just businesses, but the whole and people that are making a difference, right? We’re all inherently, you know, want to make a difference in our own lives. And if we could actually just help in our own little way, by doing business with your company, because you’re doing something big. That’s a great idea. That’s a great idea and any brand can attach that to their, to their business.

 

Abtin

Exactly, exactly yeah, any brand can go donate to like sick kids or to like mental health institutions and all these other things that like, like, the biggest thing on the planet right now is how do we save the world? Like climate change has become the most important thing on the planet. So it’s like, how can we, there’s, there’s millions of charities that exist, like give back to cleaning up the ocean that give back to planting, like making solar panels, and all those other things that are making difference in that sense. And everybody wants to be part of a change, like Shopify put out a report. It was their forecast for all of this year, and what happened in 2020. And a big part of it was that Gen Z and all these younger people they want, they would rather support a brand that is supporting change in the world than a brand that is doing nothing.

 

Steven

That’s, that’s huge. So tell us a little bit about obviously, an app, right? And you’ve kind of explored how it makes sense for any company content perspective. But with an app, you want people constantly in the app, right? They want people using the app. So let’s say an example you attach, you know, you know, one of these nonprofits, you know, what keeps people coming back into the app? If we’re if, if most of the clients that you’re recommending this to right, never had an app before, right? You know, some of the you know, what we perceive, I think is the best apps are the apps that we’re always like logging into, we’re, you know, we’re using. So what, how do you get that use case?

 

Abtin

Yeah. So at the end of the day, it’s like, unless you go and create this insanely complex app, you might not be on someone’s home screen, per se, but you can manage to get into the folders and then secondary screen. And at least, the most important thing about it is can I get on the push notification somehow. And you don’t want to annoy the user by sending them daily push notifications or anything like that. But let’s, you might be able to, depends on depends on your brand, how frequently you might want to do it. So like, let’s take one of my clients, for example, they run a mental health awareness company, they do a lot of merch, and they absolutely crush it every single year. So we were kind of like, okay, let’s, let’s get your app going. But what can we put in the app. So Spotify playlist is really great thing. And like, as you push your, as you push these boundaries, to create all these different things, it becomes more sources of revenue for your company in a way as well. So in that sense, I was like, hey, maybe you guys should make a Spotify playlist that helps you calm down and relax and just kind of chill out. And in that sense, it’s like, oh, hey, once you build a Spotify playlist out really far, a lot of those people who are making those songs, they’re willing to pay to be on this playlist as well, because you’re naturally getting them plays. So that’s another source of revenue, they can kind of come from there. That’s something you can embed within your app. Something else that you guys can do within the app is let’s say you run an astrology company, you set up push notifications to send out astrology messages. Like I know, there’s this one really big company that exists. And they make astrology candles that they send to you on subscription every month. There’s no read, like, why would, why would I download an astrology candle app for any reason. But if they’re providing me content on like, oh, here’s your here’s your astrology chart for like, the month and that kind of stuff. And it’s like, okay, cool that that interests me, I really like the brand, I’m gonna get the app and see what kind what’s going on in that sense. So it’s, it’s a matter of like, it’s it, it’s so different case by case. But you can figure it out, in a sense, for most brands on how how they can have their own app that provides their own stuff like, if you do run like a pet company, why can’t you have a resending photos of their pets, and then you can pick a different pet to show off every single day going, like, here’s the dog of the day, come check it out, and you can update the app, the really awesome thing is you can update the blocks within your app. So you can build out your own homepage within the app. And every time you switch the photo or video within the app, it doesn’t push an update to their phone, they just open the app and it pre loads the new image that you have in there. So you could literally make as many updates as you want, without having to worry about an update being pushed to the App Store and kind of annoying them everyday being like, like I wouldn’t download an app if I had to see the new image by downloading the new version of the app. So the only time the app actually updates is when you update the the app icon or the load screen, which is very rare that you’re ever going to do that. So there’s so much you can do within this app, from providing content on whether it’s a playlist that like matches your brand for really well. Stuff that the community sending content wise, you can even embed YouTube videos within it that people can click and go to maybe it’s a maybe your meditation, maybe you’re a yoga brand. And you’re like, let’s incorporate meditation in here. And maybe every week, you’re going to toss in a new meditation into the app. And you can send that push notification saying, Hey, did you see our new meditation that exists here, you don’t have to work on bringing them back every single day per se. Obviously, the more they’re in the app, the better. But if they can come back once in a while, maybe twice a week or something like that. You’re on good pace to growing that audience.

 

Steven

So, two things, that I’ve been dying to ask. So how do you tie, like, do you drive app awareness and uptake, you know, through your Facebook ad campaigns? Is it a paid strategy to get people in? And then once you’ve gotten in, it’s one of the least expensive ways, no matter how many people get into, like you said, that you can do push notifications, and they’re now part of your community. So how do you build that community with Facebook?

 

Abtin

For sure, so it’s like I like to see all social as like really amazing top of funnel, middle of funnel, and bottom of funnel. But the key thing I always keep in mind is like, let’s, let’s focus on the top, for the most part. Because again, like as, as advancements happen, as laws continue to advance, it’s gonna get harder and harder to get that middle and bottom. But if you can figure out top you’re really really golden, right? So in order to grow, like in order to grow app users typically like I wait till someone purchases, and let’s take in, let’s take in middle and bottom and that sounds are actually I like to take this as post purchase. So people have purchased in like the last week, then we’ll show them. By the way, have you checked out our app, we saw you purchased, those people are the most likely to download, right? Creating email templates that exists for the post purchase stuff, as well as in the welcome and welcome series, all those kinds of places will place it all within there as well, just to grow that growth through there. Because naturally, if you can just build it out in a sense that I don’t have to pay extra, like when you’re doing that bottom of funnel and post purchase, on Facebook, you’re paying extra to get hit, to hit those people again with like, hey, download my app. But if I can naturally place it across different places on the website, on the post purchase, thank you page on Shopify, on just email marketing alone is like so, so key, because people are gonna naturally see your emails, scroll through it and be like, Okay, cool. Like they have an app, I’ve seen that five times. Now, maybe it’s a purchase and like, I’m not spending more money to have it on that email. But that’s just a spot on the email that it could have always been. So those are some ways that we like to do it. Also, the really awesome thing about about having your own app is that it acts as its own sales channel. So what we’d like to do is we’d like to do early releases of the products on the app for so if you have the app, those core power users, they get one day early access to the products because it’s a sales channel on Shopify, you can choose to have the product only available on the app before it hits the store the next day. So let’s say every Friday, you guys are doing new releases, you can have it come on the app every Thursday, and on the actual store on Friday. Really, really amazing for any type of sale that you’re doing as well, such as Black Friday, during the holidays, you can say, hey, the sales happening 24 hours earlier on the app. So make sure you download the app, if you want early access, first access and that kind of stuff. So it’s, it’s really, really easy. Like if somebody wants to kind of get on it now. And they’re like, oh, man, I’m so busy. Like, I don’t have time to plan a whole app. And that whole strategy, you kind of have to keep for like in Q4, if you can launch in Q4 hit it really hard and like gain 1000s of users on it. You’re really, really golden. Like, if you really see it right now, you might be like, oh, like I don’t know, how to incentivize, really get on here that much. The sales stuff obviously works across the board. I’m going to get users into new areas or communities and that kind of stuff. But yeah, I mean, like, feel free to launch it whenever. And in Q4, like you get the best results from inspiration by giving people early access to a lot of things.

 

Steven

And how expensive is this app, right? Tell us how much like.

 

Abtin

Yeah, I thought, man, they should really be paying me for this. But, yeah, you you can go as for the starter plan is only $100 a month, I believe Apple charges you 90 to 100 bucks a year to be on the developer program. I’m not mistaken. Google is like 50 to 100 bucks, just a one time fee to be part of the developer program. And then the actual app itself, depending on the the plan you’re on, there’s three plans, the first plan goes 100 bucks a month. The last plan is I believe, as high as $1,000 a month. But it comes with like these amazing integrations like Klaviyo, ReCharge, Yotpo. Like, there’s there’s a lot of different integrations you can get. And like as you move up the plans, you can segment your push notifications. You can, you get more blocks on the, on the thing, more pages on your app. Yeah, there’s just a lot different ways to go about it. And then just just the social proof you get for, like, I hop on so many calls with new people every single week. And I like let them know about it. And they’re like, I didn’t know it costs only 100 bucks a month to have my own app. And I’m like, if you’ve really wanted to like if your agency is big enough, maybe 100 bucks extra just spend, why not make your own agency app on this and then just have like anybody on it. Have your clients on every time when some like a big notification that everybody just on push me like, Hey, you should have our app, like, one of our clients is an accounting company. And they’re like, why would we want to have an app and I’m like, people, you can just charge people through the app. For whatever you want. They charge them monthly for bookkeeping. So I was like, hey, let’s just set up the recharge app within the app. And I’ll just automatically build them. And then you can send push notifications to people saying like, Hey, you have 60 days before your taxes are probably due. And that could be a big blast that goes to everybody. So there’s like a million and one use, use cases. And it’s actually really great for, I’m working with a couple of of gamers actually as well because they wanted to do merch and then I was like, hey, why don’t you create this app, and then your power users can be in here they’ll get notified whenever you’re going live on like Twitch, they’ll get notified whenever you make a new YouTube video, like creators should be using this thing. It’s something that I’m pushing really hard. That’s why Marshmello, the DJ uses it, like anytime he goes, then we get a new song that’s coming out, he pushes out through there, there’s some a million and one use cases for it if you strategize it in properly.

 

Steven

So we shouldn’t get overwhelmed with the whole new world, right? You know, I actually have a friend, she’s a very small business. She’s heard of VA, she has launched her own app, and she has a whole bunch of like, training videos in there. And, she’s got messages of the week in there, and she’ll, and people love it, right? You know, they’re just absolutely in love with it. And so, you know, it’s like you’re saying, for any company, there’s basically a use for this app, right? And what makes the biggest sense to me, is, we all keep hearing, it’s been for years, right? The cost of the ads are going to go up that competitive space is getting get harder and harder, right? And getting our own community, you know, Facebook groups used to be yeah, right? So it used to be like, you know, just get everybody in your Facebook group, right? But then all of a sudden, they, all they need to do is just change the algorithm of Facebook groups and that’s funny, right? Yeah, this is a community from hearing you. But there’s a, it’s easy to start, it’s low cost, there’s 1001 uses, and the community is yours. Nobody’s changing the algorithm for you, right? Nobody’s charging you more because you now have 10,000 users on it, or 100,000 or, right? I know my own email marketing service. I won’t name them right. Now, every time you get more email, right, you’re like, hey, look at, look at how big my bill is now. So this, this scales with your business without actually even have to pay more? Am I?

 

Abtin

Yeah. You know you’re 100% right. Yeah. And if you want to get really, really like specific with it, let’s say you’re, you’re a really big company. And because they have a lot of features that like that it has a lot of features within the blocks and stuff that they offer. But let’s say you want to get really, really specific. If you have the money, you can go talk to like, I have friends at the company. And like it’s not completely out of the ordinary for you to say, hey, I want to do this unique in the app, they have the developers who can probably make it for you and quote it for you to have it within your app for you. So instead of you going to create another app, and then spending $100,000 on the whole thing, trying to perfect it in so many ways. You can use this as a starter point. And then you can also get a custom development within it if you really want it to.

 

Steven

Well, and I imagine they’re getting requests for custom development all the time. So the feature set, I’m sure it’s just.

 

Abtin

Oh you got it. It’s Yeah, it’s just getting better and growing. they’ve, they’ve raised so much more money and like, yeah, it’s just a huge thing that I’m, I’m very personally invested in. Because like, so I have a quote, like kind of like a little model that I like to use. Building on social’s great, building on Twitter’s great, building on Facebook’s great, building on like, IG is great. At the end of the day, you’re building a home on rented land, because it can get taken away from you at any time, whether the algorithm changes, your account gets banned for whatever reason, kind of so on and so forth. Or the whole platform for some reason, if it tied, like vine, for example. But when you build your own your own email list, your own SMS list, your own push notifications lists, like this is stuff that like you truly own, like I mean, even within the app, it’s like, you got to follow some of Apple’s rules or some of Google’s rules with it being in the Play Store, or being in the, in the in the App Store. But for the most part, like you, you have full control over it. You don’t have to worry, you don’t have to stress as much about all these changes happening. Because a lot of us, I mentor for a lot of students at the University, I mentor for a lot of like really small creators, because I like to reach out to them and say like, Hey, how’s it going? I saw you open the store like, like, they usually don’t know what they’re doing. They usually don’t even know what basic email flows are. So I’ll hop on a call with them and be like, hey, I’d love to mentor you just kind of like teach you some of these things. Because most of these people who have like 100,000 followers, they’re not really making that much on their, on their Ig account or anything like that. So there’s this one smaller artist, I’ll give you a little shout out to SkizoDraws. Like he draws skulls and stuff, I’m big into like skeletons and that kind of stuff, just art wise. So I reached out to him when I was like, hey, like, what do you, what are you doing on here, and he’s like, Hey, I’m just like releasing clothing on my webstore. And I’m like, let me teach you a little bit about the basics of Klaviyo and like some email stuff that you can do. And naturally, he’s getting like 10 to 30% in sales just from setting up some basic flows. And just kind of like setting up like reengagement ads for reengaging with his Ig audience and that kind of stuff. So there’s just yeah, there’s just so much that you can do. There’s so many people that kind of need this, like basic knowledge and this help and like further building their communities because kind of circling back to what we were saying just now. If Ig his account got banned, that’s where he’s got 80,000 followers. That’s where he has all his followers. So I was like, what happens if that page gets banned? He’s like, I’m done. Like, this is like, I have 200 people on Twitter like they’re nowhere else. So I was like.

 

 

Steven

You had that story, right? You had a Twitter account at one point was at 300 thousand followers where you had all your followers right?

 

Abtin

Yeah, exactly. Yeah. And like I yeah, I’ve had like random pages banned and like it’s just, it just sucks, there’s nothing you can really do about it. It’s almost the idea. Why put your, all your eggs in one basket. So like something that I’m like assisting him with, like other small creators with his, okay, let’s build your app, let’s build your SMS list, and let’s build your email list, let’s build like your little like hub within your, within your website so that even if you lost this one account, it wouldn’t absolutely destroy you. And most, most creators are just like, they’re like, they only have their Ig account, I’m like, I’m like, hey, there’s nothing wrong with running Facebook group or a Twitter account with it. There’s lots of ways to do it. It’s just by like sharing the same content across the whole thing. Like if anybody needs an easy way to do that, like Buffer.com or Later.com, like all the services, you can upload the content, shuffle the content and have it being uploaded across all of your channels a different time. So maybe you’re not posting the same thing on every on every platform at the same time. But it’s just an easy way for you to grow your community further by, let’s say, you have a really big following on Ig, do a giveaway via email after email list has grown on Twitter to push people to go make a Twitter account or hop on your Twitter account or whatever it is. Yeah, it’s just you just got to diversify as much as possible. Because you just do everything in one area, and you kind of lose that you’re, you’re done.

 

Steven

So one thing that, you know, as an agency, you are and myself, we’re always looking for additional, you know, revenue streams, right? And building out an app for your audience and getting them and showing the increase in the performance and all the benefits we’ve been talking about. That’s what we’re going to ingratiate with your client, right?

 

Abtin

Oh, 100%.

 

Steven

So what is your, what is your advice for an agency that’s never done app strategy for their clients? In terms of like thinking about that as kind of a new service line, or something that they should at least test out with one or two of their clients? What’s your, what’s your advice for?

 

Abtin

Well, I was saying before you get to the app, figure out how you can take a brand from just being t-shirts to more of a platform and like more of a story, that a story that’s constantly running and information that can be shared. Figure that out, and then go get your app, because that’s going to play very key with your app. Because your app can exist and can just be discounts. And like that, but take that story and put it into the app, put it into that extra knowledge within there, whether you are a company that sells yoga mats, and you are, you want to put meditations within there, rather than just saying, Hey, watch the YouTube channel. Maybe you make that the one stop shop for your meditations that you have over there. And then kind of take it from there. The other really great thing about the app to push out there, and to definitely know is that we all see the back end of our dashboards, we see that there’s the add to cart, there’s the initiate checkout and the actual checkout, you’ll notice that it goes from wherever it is 15% to 5% to 3%, or whatever it is. Something really, really strong to know is the conversions within the app are really, really high, simply because there is that three stage checkout, because you can checkout with Apple pay and Google pay. People just quickly say I want the size small, I want this one, scan their finger, the order is done within seconds. There’s no, there’s no lag. And there’s no, there’s no conscience of going like oh man, should I, should I be buying this as you’re putting in your your shipping address and your credit card information. It’s all so seamless and so quick that like you’re like, oh, okay, I bought it again. You can take it from there. But yeah, like if you, if this is something you want to take to your clients, for sure, come up with a content strategy first on, what is the value that we can? What is that additional value that we can provide here? Even again, it’s like what is the additional value that you’re providing through email? Because email shouldn’t just be okay, hey, we have new products, okay, here’s like this thing that we’re blasting all of our users, why don’t make sub lists that people can go and join, like, if you are doing something like let’s take the mental health brand, for example, maybe you want to discuss an area for relationship advice, maybe they want to have another email that is just sending out poetry, maybe they want to have another email list that is just for affirmations and that kind of stuff like build these like subcategories, that then you can even get further into your interest into the segment. Because then they can, they can later go and be like, Okay, cool. Like, this list is probably best for this group of people. And this list is probably great for this group of people. And then you probably have products dedicated to each of those areas and categories, they’ll probably get higher conversions. So now you have all these different lists that you can kind of utilize in power because a lot of people when they’re doing email marketing, they’re like, Okay, what segments can I create, but little do you know, if those segmented lists of content that can be created can make you a bunch more money, you can definitely go after that because like, let’s say like even some lash brands that exists maybe like they want to have a group dedicated to like, you’re gonna get a makeup guru on YouTube. And she can just be that person that makes the content for one of your email list that is constantly sharing all that kind of stuff out. And they can have another list that dedicated something else. And kind of keep taking it from that like maybe like a skincare gurus on another list. Any, any company, regardless of what they’re selling. You can create content for in some type of way. And that’s even just branching to similar related things. And then email.

 

Steven

The accounting firm you talked about like, I totally get, you know, your notifications, the 60 days to this and it’s easier to purchase and but like, they need a content strategy there too, right?

 

Abtin

Yeah, for sure. I mean, like, certain brands gonna be more difficult than other brands, but maybe even in like that maybe even like, like tax firms and like those kind of like accounting companies like what they could do is just share general knowledge on like, here’s some general knowledge that you need that maybe you should have known that might help you organize your filing better, that might help you do your taxes better. Did you know you could save money actually doing this at your company? and all those kinds of things like there’s just so much general knowledge that exists that a lot of people are experts in, that isn’t, isn’t just being shared. It’s like, like, a lot of people come to me, they’re like, I want to start a new business. I’m like, you’re already an expert in this field, why don’t you just share knowledge on this topic, there’s people willing to pay for it. And if there’s people not willing to pay for it, put it on Youtube for free, you know, just make Google AdSense money, and you’ll be able to grow all these other streams of revenue. Yeah, that’s, that’s a whole other amazing thing with this is that if you do grow all these platforms out, like one of our clients, they have their Spotify account built into, built into their TapCart app. So if you click, one of the first things you see on the home page, when you open the app is Hey, check out our Spotify. Once you’ve grown that out, once you have that list grown, you can charge artists to be on there, right? So it’s just this huge funnel that you’re creating that is growing your communities virtually for free. And all you really have to do is pay that top of funnel to get them in the first time now, they’re on email, and now you’ve pushed them from Facebook, to email, to your TapCart app, to maybe back to your Facebook group, or to your Twitter account, because you’re doing a giveaway through the push notifications that came through your app. Like there’s so many different funnels that can be created that come through this that like, you might not even want to sit down and just like you figure out where everyone’s going, because it’s just self growing all over the place after that 15 bucks you spent to get them to come make one purchase, right?

 

Steven

So to tie this back in, right? I love, I love this is going on for, in so many incredible ways. To start out, what’s your advice to an agency or a business owner here that, you’ve got this app, you’ve got this strategy, but to get people in? That’s a, that’s a paid approach, right? You got to start it out, right? And then, but what I love about this is like even though retargeting audiences, they’re a lot less money, there’s no doubt about that. You’re still spending. How do I take like a Facebook ad audience, right? Turn it into an audience that I have inside of my app. So do you recommend to your clients that they have kind of an ongoing campaign that’s speeding into the app? Or how does that work?

 

Abtin

Yeah yeah, we recommend that they have an ongoing campaign just for post purchase, saying like, hey, like it, we would literally have the founder saying like, hey, thanks so much for, for purchasing this product. We don’t know if you know, but we have this app that has all these additional resources on it. And the first thing is when you know, a brand has like a founder like that, that is visible, you tie yourself to the brand a lot deeper. The second thing is all the additional resources because maybe I just brought this product. And I was like, Wow, I didn’t know I could do all that extra cool stuff with it. I’m gonna go check that out. So that leads to a lot of talents very, very quickly.

 

Steven

And is this a strategy for, you know, retention, and cross sell – upsell existing clients? Or can this be actually a cold market strategy to, like grow your audience?

 

Abtin

Yeah. You can, you can tie into different ways, definitely for bringing your audience, continuing keeping them there, and showing them new products in the future. But yeah, 100%, you can use it on cold audiences to be like, hey, you should just download this app, because you get all these awesome resources within it. But yeah, so when they when they download the app, then you can be like, hey, by the way, we also have products here, you should check them out. So you can definitely take it in both directions. Yeah.

 

Steven

Cool. Well, is there anything else that you want to say? You know, just whereas we’re kind of wrapping up here. You know, I think there’s gonna be a bunch of people have just scribbled notes all over the place. Like, Oh, dang, I gotta, I gotta get my app strategy together, right? What’s, what would you like to leave us with as your final words.

 

Abtin

Oh, man. My last words of wisdom. And here, I’ll even extend this out. Because I love doing this every time I speak at an event or a class or something like that. If anybody has like any specific questions, I’m more than happy to hop on like a half hour – hour call with anybody, actually free, I’ll, I’ll make the time if anybody wants to shoot me an email. My email is just A-B-T-I-N @ N-O-R-T-H-R-N dot com, that’s northern without the letter E, feel free to, feel free to hop on a call with me or send me an email, I’m more than happy to help anybody kind of figure this out. Like I’m very big believer knowledge should be free. As much as possible. If you’re a large company and you can afford the consulting, more than happy to want to have to get paid for it. But if you are a small company, like I’m very big on like, even if you’re somebody who hasn’t launched a company yet, or just wants to kind of like get into entrepreneurship into some type of way, more than happy to hop on like a half hour – hour to call to kind of help guide in any type of way just because like, like, again, as we spoke before, like I came up through influencer marketing, myself being an influencer with all these pages. And then I eventually got to the point where I was running my own agency running my own brand. As well as working with working with clients, so kind of been on every side of the field and more than happy to help anybody who needs to help.

 

Steven

Fantastic. Well, thank you. Much has happened. This has been fantastic. You know, better recording. For the world, right? And everyone that’s been listening here you’ve had just a fantastic download of knowledge and expansion of an extension of what we could be doing with our paid campaigns, right and get an evergreen, you know, community strategy together. So thanks for tuning in to the Facebook Sales Secrets podcast. Abtin, thank you very much. And we want to have you back on the show.

 

Abtin

For sure. Thank you so much for having me.

 

Outro

What an incredible wealth of knowledge. And if there was one thing that I took away from that, is that no matter what, we’re gonna start paying more on ads. And we’re going to be at the mercy of the larger networks, unless we create our own community, right? Where we call the shots, and we don’t keep paying money to retarget over and over again, it just makes perfect sense. And Abtin, he talked about 1001 strategies about how any company could be using a app for their business, and gave us all kinds of examples on that call. So one of the number one things that I think we should be doing is looking into an app strategy for our business. And you can’t be too big, you can’t be too small. It starts out for $100 a month, right? That’s something that we should all be able to afford in our budgets and for our clients. So thank you, Abtin. That was fantastic, but I just can’t understand how this is a strategy that we aren’t all just gloaming on to, because it makes such perfect sense.

 

As a small reminder to my incredible audience, please leave me a review and hit that subscribe button. Your support helps this podcast get into more ears. Thanks in advance.

 

Thanks for tuning in to the Facebook Sales Secrets podcast where we have the industry’s brightest Facebook heroes bring you their latest ideas that you can use to skyrocket your Facebook marketing success. Please remember to subscribe and share this podcast with your friends. For more tips, please visit us at LeadKlozer.com/podcast that’s Lead Closer with a K. See you next week.

 

LeadKlozer Case Study

Download Case Study:

Reducing Facebook Ad Costs By 20% While Increasing Performance

Free Case Study: Slash Facebook Ad Costs By 21%

Download our FREE e-book and learn how to create first-of-a-kind ad slashing custom and lookalike audience from Super fans from over 1,000 other engagement-based custom audiences. 

LeadKlozer Reduce Facebook Ad cost
LeadKlozer logo

Special One-Time Offer

Signup now and extend your free trial from 14 to 30 days!

We’re excited to help you reduce your Facebook ad costs by over 20%, miss 25% fewer leads and manage 10x the engagements of any other tool...in half the time!

LeadKlozer Trust Pilot
Capterra LeadKlozer
LeadKlozer facebook reviews