Growing accounts always costs less than finding new clients

Optimize your current book of business: Grow their success and your own QUESTION: If an entry-level staffer could do work to help your clients AND help you charge another $1,500/mo each…would you be interested? Expanding the contract and adding budget to existing clients is the preferable way to increase revenue — being on a constant …

Growing accounts always costs less than finding new clients Read More »

Want Client’s To See The REAL Value From Your Facebook Ad Campaigns?

How does an agency that puts its client on a billboard prove the value? They have to make projections based on eyeballs driving by, and hope awareness and impressions were enough. Seems like a historical artifact–I mean, who would put out an ad campaign and not be able to directly link it to sales, am …

Want Client’s To See The REAL Value From Your Facebook Ad Campaigns? Read More »

An easy way to hack willpower and self-control, backed by research in social psychology

You’ve probably heard about the marshmallow test. A small group of preschool children between 3 to 5 years old are each offered a marshmallow and given two choices; eat the treat immediately, or wait until the researcher returns and receive a second marshmallow. No threats of punishment on failure, just the promise of reward if …

An easy way to hack willpower and self-control, backed by research in social psychology Read More »

A scheduling system to help you manage procrastination, get more work done, and encourage creativity

Have you ever noticed how weirdly productive procrastination is? You really don’t want to do this one thing so you opt for ten others while you avoid and try to work up the mental energy required to focus on what you should be doing in the first place. The problem is, the tasks we usually …

A scheduling system to help you manage procrastination, get more work done, and encourage creativity Read More »